If you said Apple was going to be at serious risk of becoming a niche player in the smartphone market just 12 months ago, they would have locked you up and threw away the key. Under the direction of Steve Jobs, legions of Apple fans devoured everything with the famous bitten fruit icon on it, even if specs were quickly being match our exceeded by competitors.
When Apple’s computer hardware such as its trackpad and screens were matched by rivals, people touted the software as a saving grace. It was simple and elegant they said. However, when its iPhone 5 clearly seemed to be an iteration versus an evolution, iFans were certainly much more nervous. Today, the competition has seemingly caught up to Apple, and its stock is really starting to reflect that. Investors take heed. Although I personally love Apple as a technology superpower that represents the U.S. well, rivals like Samsung are gaining ground quickly.
But What Do the Stats Say?
Well the thing about the stats is, they’re less than optimistic about Apple’s future dominance. For example, a recent study by the IDC shows that Android now accounts for 75% of the smartphone market share, with iOS following at a far second with slightly under 15%.